Who We Are?

Perry Drake serves as Assistant Professor at New York University in the Master of Science in Integrated Marketing Program and the Digital Marketing Certificate program. Perry has been heavily involved in the creation and teaching of many cutting edge courses at NYU including:

- Database Managment, Mining and Modeling
- Web Analytics
- Social Media Analytics
- Radian6 & Lithium
- Google Analytics
- Search Marketing
- SAS Data Mining Certification
- Omniture SiteCatalyst Certification

Perry also received the distinction of being presented with the "Award for Outstanding Service" at NYU in appreciatin for effective and continuing contributions to the goals and purposes of the school and university.

Rhonda Knehans Drake also teaches at New York University in the Master of Science in Integrated Marketing program teaching "Statistical Measurement and Competitive Analysis." Among the topics Rhonda empahsizes include split A/B testing, multivariate testing, full factorial test design, sampling methods, competitive analysis, marketing mix models and conjoint analysis. This unique and highly successful NYU program requires students to complete 42 credits of graduate education chosen from required foundation and core competency courses, a group of electives, and the final Master's Project.

In addition to teaching, both Perry and Rhonda are the principles of Drake Direct a boutque digital marketing agency located in the heart of New York City. Drake Direct has worked with some of the world's largest direct marketing firms ranging from American Express to SAP to Disney. What uniquely sets this agency apart from the competition is their profound conviction to become intimate with their clients' existing business model and metrics and then compare those against the industry best practices and standards. The Drake Direct team has expertise in all aspects of using customer information to drive a business forward in this new multi-channel world. FOr more information on Rhonda and Perry and Drake Direct, visit their website at www.drakedirect.com

You can contact Rhonda at rhonda@drakedirect.com

You can contact Perry at Perry@DrakeDirect.com