Articles

Below are various articles, blog entries and presentations made by Perry and Rhonda Drake of Drake Direct regarding test design and analysis


How Many Impressions Do I Need in Order to Read My Banner Ad Test Results?
By Perry D. Drake

Secrets of Test Design and Analysis
By Perry D. Drake and Rhonda Knehans Drake

Target Practice - The Science of Sample Sizes
By Perry D. Drake

The Secrets of Test Design Strategies
By Perry D. Drake

Maximizing ROI Through Proper Testing Techniques
By Perry D. Drake

Did Your New Marketing Test Really Beat the Control?
By Perry D. Drake

Finding Your Confidence Interval
By Perry D. Drake

The Importance of Proper Test Planning
By Perry D. Drake